FORM A HABIT IN 21 DAYS: POWER TO STICK WITH IT™
It’s time to step up and take on germs. It only takes 3 weeks to form a habit. Within 21 days, you’ll fight plaque and bacteria in your mouth like never before to get a truly healthy mouth. You will feel confident that you are doing everything you can to keep germs at bay and you’ll have results that you can see, touch and feel.
DAY 1
30 seconds after your first swish, you’re killing 99.9% of germs in your mouth, with protection for up to 24 hours.* Now that’s fast results!
*Compared to brushing alone
DAY 2
Hey, nice breath! After only 1 day, the plaque-forming bacteria left behind after brushing are reduced by 99% in the mouth — helping to keep your gums healthy and breath fresher.
DAY 3
Keep up the swishing! With every wash, LISTERINE® rinse proactively breaks down the unhealthy environments that allow gingivitis-causing germs to live and breed in the mouth.
DAY 4
What’s so special about day 4? How about LISTERINE® mouthwash’s formula of 4 essential oils with the strength to purify your mouth of the unhealthy buildup from germs.
DAY 5
For a little swish motivation, picture this: each capful of LISTERINE® rinse helps you increase the number of plaque-free areas in your mouth.
DAY 6
Are you in it for the long haul? 21 days will give you a healthier mouth, but if you continue the benefits will continue to build.
DAY 7
You made it a week! Celebrate by knowing you have less plaque and cleaner, smoother teeth that you can feel.
DAY 8
The brush just isn’t enough. After 21 consecutive days of use, LISTERINE® mouthwash will help reduce new plaque build up by up to 6x** better than brushing and flossing alone.
** In lab studies
DAY 9
Hey germs, if you’re hiding out, be warned: LISTERINE® rinse can reach every crevice, penetrating layers of build up, killing germs on contact.
DAY 10
If you took the 21-Day Challenge to work on gum problems, this one’s for you.
Brushing alone may not be enough, but LISTERINE® rinse actively helps keep your gums healthy.
DAY 11
You’re halfway through, don’t quit now! Over 98% of people who took the challenge feel like they had a healthier mouth after 21 days.
DAY 12
Who says you can’t turn back time? Using LISTERINE® mouthwash daily reverses the signs of early gum disease.
DAY 13
When you swish, you’re like a superhero for your mouth. LISTERINE® rinse lets you stop germs in their tracks and continued use establishes a strong defense against them.
DAY 14
1 week left and you should be seeing major progress. For instance, your gums are now 5 times healthier** than they were before, because you’ve reduced your plaque bacteria by 95%. A healthy gum looks pink and firm with less incidence of swelling and bleeding.
** In lab studies
DAY 15
Smile! You are less than two weeks away from getting your gums 9X** healthier.
** In lab studies
DAY 16
All that germ fighting is paying off. After 16 days, your tooth enamel is better protected because there is 36% less cavity-causing plaque acid.
DAY 17
Say hello to stronger, cleaner teeth! LISTERINE® rinse makes your teeth stronger and 19.3% cleaner** in just 21 days, just another reason to keep on swishing.
** In lab studies
DAY 18
Just how much difference can 21 days make? Try 50%. That’s the amount of plaque you’ll reduce by the last day of your challenge. *
*Compared to brushing alone
DAY 19
Tell your toothbrush and floss to make room. All this swishing after 21 days will give you 6.6X** more plaque-free areas in your mouth than brushing and flossing alone.
** In lab studies
DAY 20
Way to work out your mouth! These 3 weeks have left you with stronger teeth and stronger enamel, not to mention your whole mouth should feel cleaner and fresher.
DAY 21
High five! You’ve reset your mouth and rid yourself of anything that keeps it from being totally clean and healthy. Your gums are 22%* healthier and you’ve reduced the amount of gum disease in your mouth by 11.7%*. But don’t stop now. Keep swishing and watch the benefits (not germs!) grow.
*Compared to brushing alone
