Gum Care
GUM PROBLEM
THE PRIMARY CAUSE IS INCONSISTENT ORAL CARE
When you don't brush, floss and rinse regularly, food and germs get lodged in between the teeth and gums. This is the perfect environment for bacteria to multiply and become plaque
GUM SAFETY RULES
USE A SOFT-BRISTLE OR ELECTRIC BRUSH
STICK TO A GENTLE, TWICE-DAILY BRUSHING ROUTINE
FLOSS ONCE DAILY
MAKE REGULAR DENTIST VISITS FOR PLAQUE AND TARTAR REMOVAL
CLINICAL STUDIES SHOW 2X MORE HEALTHY GUM-SITES WITH CONTINUED USAGE SO RINSE TWICE A DAY WITH LISTERINE®
SYMPTOMS OF GUM PROBLEMS
INJURED GUMS IS NEVER A GOOD SIGNInjured gums while brushing is one of the first signs of gum problems.
OTHER SYMPTOMS
PUFFY GUMS
RECEDING GUMS
WEAKEN GUMS
GUM IRRITATION
TARTAR BUILD-UP
BAD BREATH
WHAT IS PLAQUE?
Dental plaque is a sticky, clear (often invisible) film of bacteria that forms on the teeth - both above and below the gum line.
If not removed, it can harden to form tartar.
BACTERIA: TOUGH
Bacteria on their own can be picked off one by one.
PLAQUE: TOUGHER
Plaque is stronger and harder to defeat.
TRIVIA
THERE ARE WAY MORE BACTERIA IN YOUR MOUTH THAN PEOPLE ON EARTH
PLAQUE ATTACK
HOW DOES IT AFFECT TEETH AND GUMS?
1 SYMPTOMS
Puffy gums
Weaken gums that injure easily when brushing or flossing
Presence of calculus (tartar) which is a form of hardened plaque
Halitosis (chronic bad breath)
In severe cases, shaky teeth and loss of teeth
2 CAVITIES
Dental cavities are caused when bacteria from plaque feed on sugar from food to produce acid over time. This acid destroys tooth enamel and forms cavities (holes in your teeth).
3 BAD BREATH
Plaque bacteria stinks so it also causes bad breath.